The digital environment has forced businesses to rely on online spaces to promote their business. Blogs, social media, and free online business listing sites are some of the most common methods that businesses can leverage. As a local business, gaining customers among the competitors can be tough. By using free business listing sites, online businesses can reduce costs and improve their chances of customers.
Various free business directory sites are well-known platforms even including some of the top social media platforms like Facebook or Yelp. However, that doesn’t mean that the less popular free local business listing sites don’t offer as many benefits.
Listing your business on every free business directory site is the best method to ensure that your business maximizes the opportunity, and your business website appears on top of search results. Having your business on most free online business listing sites can promote search engines to show your business profile among the competitors. Listing your business online offers two-fold benefits, it grows your business’s SEO profile and improves local brand reputation. The free online business listing sites can help your business profile appear on top across multiple search engines.
Benefits of Using Business Listing Sites
There are numerous benefits of using free online business listing sites to list your business. Here are the most significant reasons why you should use business listing sites:
- Boosts Your Online Presence: In the olden days, businesses relied on phone books, newspaper ads, and other methods of marketing to ensure that they can reach most customers possible. Now that everything has gone digital, businesses need to utilize online methods to promote their business. To ensure that you create a strong online presence, you’ll need to create a business listing on free online business listing sites. Using online spaces to promote your business is vital.
- Making Your Business Known Locally: Local SEO is a crucial part of finding success for your business that targets an audience in a specific geographic region. If your business doesn’t have enough online presence on free local business listing sites, it may be hard to find a group of people that can help your business. Without creating a business listing on a free business directory site your business may struggle to make your brand name known to people. Free online listing sites are essential for your business to have a strong online presence.
- Getting Your Info to The Customers: To find success, every business needs to make sure that the customers know that you exist. Potential customers can know when your store is open, how to contact the customers, what services you provide, and what customers have to say about you. With business listing sites you can share as much information as you want about the business. The information has to be useful to the customer like open hours, contact information, address, and so on.
- Improving Brand Engagement and Reputation: Let’s say some potential customers choose competitors over your business. They would still remember the name of your business if they came across the name. Coming across your business name repeatedly also improves future chances of brand engagement. All you need to do is make sure that the customers keep coming across your name.
Top 10 Free Online Business Listing Sites
Here are the most common business listing sites that your business should list on:
Everyone uses Google on either their phone to get access to a wide range of information, products, and services. A Google My Business Listing is probably the first step that SEO managers should focus on in their marketing strategies. Google My Business listing allows your business to show up on Google Maps and Google Search. This way your customers can learn about the business and engage with it. Google reviews even show up for maps results on Android devices. Google data shows up in a lot of places, so Google business listing is the first site to go on.
Yelp is one of the best free online business listing sites where small businesses can build their profile, connect with customers, and advertise their business as much as they want. Customer reviews on Yelp don’t just show up on Yelp, they also show up on Apple Maps and Yelp-curated lists often show up in relevant search results. Yelp reviews are also crucial in establishing credibility for the business, most customers use a business’s products and services based on Yelp reviews. Siri and Alexa also rely on Yelp information while suggesting local businesses.
While Yelp offers free business listing, you can become a certified business to get increased profile views, better visibility, and leads.
Previously known as Angie’s List, this free business directory site is mainly for home and healthcare providers. Angi has an online comment policy that automatically filters out anonymous low-quality reviews, thus ensuring positive reviews are genuine.
Also, Angi serves more than just free local business listing sites, it also facilitates business transactions. The Message Center allows business conversation with customers. Another reason why it is one of the best free online business listing sites is that it provides guidance on increasing your exposure on their platform.
Facebook doesn’t need any introduction. It’s more than just a social media platform, it can work as both a general and local business directory. To use Facebook as a business listing platform, first, you’ll need to create a business profile and add all the necessary information. You’ll need to post updates and pictures, collect reviews and CTAs for improved customer engagement.
If you have a brick and mortar location, change the category on your page to a local business or place. This will allow your business to show up for searches whenever a user uses a filter with a location.
Gather online customers for your business by adding your business to Bing for free and help online customers. Bing Places is one of the best free online business listing sites. Chances are that Bing already has a listing for your business, all you have to do is claim the existing listing. If a listing isn’t already available, just create a new one.
Another social media platform on the list of free online business listing sites. While Twitter may not make the customers come to your shop, the business listing shows up in the top searches. Whenever the customers search for something related to your business or search for local businesses. Twitter’s location-based tool shows your business to the customers.
Foursquare is one of the most loved free online business listing sites and it has a following of 55 million local small business fans. Fans check-in, share where they are, and leave tips for others to follow. If you don’t have a filled-in profile on Foursquare, small and local business owners are losing a lot of customers.
With EZlocal you can create a profile for your business and its online platform by providing basic business information and some extra info like hours, contact information, and payment methods that you accept. Then EZlocal ensures that your information is added to other popular spaces like Google and Bing.
Thumbtack is another famous free business directory site that you can use to promote products and services. Thumbtack is a platform that asks customers what they need from their business of choice. Then they can compare quotes from professionals and ensure customers meet their needs.
Glassdoor is a very well-known business listing site. Glassdoor is a great site for job seekers, but it also operates as a business listing site. Once you create a Glassdoor business profile, it’ll show up on Google search and show to customers researching your business.© shalooka 2022