Shalooka is the launch of Yellow pages in Pakistan, or business listing directories with advanced features, to foster economic growth, generate employment and contribute to the development of a dynamic private sector which constitutes mostly of SME and sole traders.

Shalooka allows businesses to promote their products/services especially within the communities where they are residing and generally at the national level.

There are small or home businesses in several fields and sectors which potentially benefit from online presence and marketing. These include cheap services in Pakistan, food, and catering in Pakistan, Travel, and touring, Transport and logistics in Pakistan.

There are two types of users when one registers for Shalooka. Registering as a business presents opportunities and features which are only available to business users. For example, Business users have option to register an additional phone number. There are many more features that will be brought forward in the future.